Creating a blog is one of the best ways to position yourself as an influencer. A blog will allow you to promote yourself and demonstrate your expertise, thereby creating a large and engaged audience. The challenge? Standing out among the crowd and getting noticed. In other words, creating content that…

A lot of people are under the impression that if they want to be successful on Twitter, that they have to come up with 100% original tweets. I’m telling you, if that’s your thinking, you were well on your way to failure. That’s not the way the game is played. If you don’t believe me, look at the most successful Twitter accounts in your niche. What do they all have in common? …

As the old saying goes, you can lead a horse to water, but you cannot make him drink. How many times have you heard that saying? How many times does the idea of convincing people up to the last minute, only to fail had crossed your mind? I know that…

As you probably already know, when you run a paid campaign on Facebook, its ad platform allows you to collect leads. That’s right. You can run a lead generation campaign. The problem is there are so many myths and misconceptions surrounding lead generation on Facebook that you’ll probably fail. I…

As of 2019, video content is leading the way in content marketing, and YouTube is the leading platform for producing and sharing videos. If you currently have a YouTube channel for your business, you may be wondering how you can get more subscribers and grow your YouTube channel. …

Across the globe, as the novel coronavirus moves us from communal spaces into the confinement of our homes, our social experiences are forced to adapt. Beyond the social networks we already know and use, we are finding new ways to integrate social into our online lives. At Y Combinator, we…

There are all sorts of tools out there that enable you to publish tweets pretty much around the clock. While you are able to do this, it doesn’t necessarily mean that you should do this. The return on investment might not be there. …

TikTok is everywhere — in the news, on every social marketer’s radar and last but not least on over 1 billion people’s phones. Almost 70% of the users on the app are Gen Z and 60% are female. …

Instagram marketing is a lot like boxing. Whether we’re talking about Muhammad Ali or Manny Pacquiao it all boils down to the combination. You know that Pacquiao’s going to knock you out when you let him set up a combination. It’s only a matter of time until he unleashes his…