What makes TikTok so addictive?

Let’s start with the non-existing friend graph.

An endless AI feed of content.

TikTok content is raw, authentic and relatable.

Last but not least here’s a deep dive into TikTok’s app features and famed algorithm

Subset of Users

For You Page

Watchability and Shareability of Content

Publish Date/Time

Songs and Hashtags

Evolving Recommendations

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Co-Founder, CMO at Tuli.com | Former Executive at Google, Yum Brands and Mastercard. Traveled to 100+ countries.

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Meysam Moradpour

Meysam Moradpour

Co-Founder, CMO at Tuli.com | Former Executive at Google, Yum Brands and Mastercard. Traveled to 100+ countries.

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